Employers that value a truly, healthy cultural environment in their company and are seeking to maintain high morale among workers, must keep their workers engaged. This is especially important in times of political or social disturbances/distress. Companies will benefit greatly from the following 3 recommendations: Acknowledge current events and potential areas of concern prevailing in the community at large through regular, precisely expressed communication to workers. Ensu

“When your organization’s culture is in alignment with your goals and you hire people who share your values and enthusiasm, you are paving the way to financial success and building an outstanding reputation.” -Eric Siu [CEO, Single Grain. Founder, Growth Everywhere, Contributor to Entrepreneur.com] What is the company culture? Entrepreneur.com defines company culture as “a blend of the values, beliefs, taboos, symbols, rituals, and myths all companies develop over time.” In o

Small businesses generally do not have the budget to run the kind of traditional marketing campaign that will give them a bang for their bucks. However, this does not mean that they should give up on running a successful marketing campaign. Enter the easily accessible, user friendly, lower cost social media marketing strategy. Millions of people have Facebook accounts these days with large ‘Friends Lists.' Many people also have LinkedIn profiles with sizable networks and acce

Learning New Tricks – As a small business owner, you wear many hats. The emergence of the internet as a major platform for all types of interactions has changed the way that our society does business—at a rapid pace, which continues to accelerate. It is challenging to keep up, even with a big team of workers. It is not possible for a small business owner to know everything. So, commit to learning new skills and updating old ones as much as possible. Utilizing the offers onlin