Nowadays, before anyone schedules a meeting with you, visits your restaurant, buys your products, engages in your services, lends you money, or invests in your new or existing venture, they will Google you. In this internet and social-media driven world, how you make people feel about you, your products, or services can build or break your business. The perceived image and emotional response of potential customers to your company should be leveraged for growth, drive sales, e