Staff Appreciation Increases Retention Rates
I have witnessed firsthand the detrimental impact to a company when the employer fails to appreciate the steadfast commitment and...
Understanding the Difference between Marketing and Sales for New and Small Businesses
Marketing provides prospects or leads that a good sales technique will work with to close a sale and get a signed contract. In other...
Diversity and Inclusion in the Workplace
Employers that value a truly, healthy cultural environment in their company and are seeking to maintain high morale among workers, must...
Building Company Culture in a Startup Business
“When your organization’s culture is in alignment with your goals and you hire people who share your values and enthusiasm, you are...
Small Businesses & Social Media Marketing
Small businesses generally do not have the budget to run the kind of traditional marketing campaign that will give them a bang for their...
7 Fundamental Principles of Small Business Success
Learning New Tricks – As a small business owner, you wear many hats. The emergence of the internet as a major platform for all types of...
From Hobby or Side Hustle to Business
I have noticed that, undoubtedly, there are always individuals in my circle of family, friends, and acquaintances trying to interest me...
Is Transparency an Out-Dated Concept in Businesses Today?
Transparency is described in one online business dictionary* as the “lack of hidden agendas and conditions accompanied by the...
Why Are Boomers Becoming Entrepreneurs?
Boomers Re-defining or Rejecting Retirement Financial stability is important at any age, but as one ages, it becomes even more critical...
Longevity and Prosperity: 3 Things That Every Small Business Should Do To Survive
All business ventures have some inherent risk of failure. However, medium and large companies are much better positioned to absorb risks...
